Working evenings and weekends for 12 years while holding down a full-time job doesn't sound like the ideal way of entering the window coverings business. It just happens to be the route taken by Jack Pitson and Mario Soulema of Aero Shade Co. Inc., Los Angeles, CA. Pitson and Soulema were working at jobs outside the industry when, in 1976, Pitson's father-in-law, Herman Blumenfeld, suggested selling mini-blinds. Blinds were something Blumenfeld knew about-at the time the 30-year veteran was working as plant manager for a California fabricator. Pitson placed an ad in the paper and set out with a 12-color sample deck. "It was the beginning of the mini-blind craze," he recalls.
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