Al-Futtaim Group
P.O. Box 892
Ras Al Khaimah, UAE
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Al-Futtaim Group - Aim / Vision / Mission

We will use our collective talents to ‘exceed
customer expectations’ and pave the way to
having ‘delighted customers’
while achieving high
value for our ‘shareholders’.

The significance of the Mission Statement
Customer 2000 – the New Millennium Initiative

In an increasingly over-crowded market place, expanding customer base and CRM are ways to sustain growth. This calls for increased customer focus and enhanced customer satisfaction leading to delighted customers. With this objective in mind, the Al-Futtaim Electronics - Sanyo management set about preparing the ground for employees to take ownership of the initiative appropriately named Customer 2000. This bold new initiative calls for Change – a change of mind-set, a change in the way we go about conducting our business and a change in the work environment.

To enhance productivity and efficiency at the workplace, all employees are urged to become acutely aware of their Internal Customers while enhancing their focus on the External Customers.

To co-ordinate this effort and open channels of communication with its employees, AFES formed a core committee, which will work as a forum to express and formalize concepts and ideas that will ultimately lead to Total Customer Satisfaction.

Regular ‘all company’ sessions are held with all the heads of the profit-centres participating. These events provide the ideal platform for a healthy exchange of views and thoughts. It conforms to the philosophy of ‘Prosperity Through Customer Satisfaction’.

The core committee holds regular sessions on a weekly basis and the philosophy of Customer 2000 is conveyed to all the employees on a one-to-one basis in order to maintain the growing momentum of Change.

Al-Futtaim Electronics -Sanyo has set a groundbreaking trend of total participation for total satisfaction to bring about the change that will prepare us to face new challenges.

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