
Beats by Dr. DreProduct, Naming, Packaging, Strategy
Beats by Dr. Dre is a new line of high performance headphones developed in partnership with the hip hop artist and producer Dr. Dre and Interscope/Geffen/A&M chairman Jimmy Iovine. The product delivers incredible audio performance and iconic design to a new generation of audio enthusiasts. Beats Studio is the flagship product, and the new Beats Solo is its more compact and affordable sibling.




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