Top Three Tips for Written Communication
There is a saying,“the pen is mightier than the sword”. In todays, fast moving and dynamic environment having excellent written communication skills has become a necessity. Business owners have to communicate with a diverse range of people, including employees, clients, vendors, suppliers, consultants, attorneys and legislators. Entrepreneurs need to prepare impressive speeches to deliver to their employees, sales pitches to convince their clients, meeting agendas for associates, legal records, financial records and books of accounts.
It is important to possess excellent written communication skills, which can help you to stay ahead of your competitors. Here are few tips for improving your written communication skills:
Visible Impact: You will probably agree with the fact that you learn more if you view and hear information. Think of the speeches that you have listened regarding setting goals. A well known sales trainer, extraordinaire Zig Ziglar, points out in his book 'Secrets of Closing the Sale', the importance of using a writing pad while explaining your potential customers the benefits of your goods and services. Viewing something in writing makes it more believable and easy to recall. Apart from sales, written form of communication is suitable for noting down company goals and mission, industry trends and updates and work instructions. If you want to make a real impact on your listener, you need to write it down.
Maintain Records: Having a spoken employee handbook is not a great idea. An audio message may get twisted and manipulated throughout the chain of command. If you want your company's terms and policies to be followed word by word, you need to put them on paper.
Grievances: In case you ever get ripped off by a supplier and you want to get it settled, it is preferable to get it settled in writing. It is wise to have a documentation of the communication. Having everything in written form will allow you to avoid confusion in future.
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