SME Intelligence – Idea that Asks You to Include Your Neighbors in Your Business Activities

Prior to being the choice of the world, major cosmetic giant 'Oriflame Inc.' was just an idea rolling on in minds of two ordinary Swedish brothers, who were running their cosmetic business in a small two-room office which can't be considered 'swanky' from any angle. It has been more than half a century since then and the story has also reached to 'fairy tale' moment. With more than millions customers, thousands of consultants and offices in the heart of every major city all across the world, Oriflame has touched the zenith. But what bewilders the most is, Oriflame was not advertised and popularized in the manner, other companies are. Unlike other counterparts, its founders did not open showrooms first, instead they chose to approach their neighbors and relatives, who soon started admiring its products due to quality. And, the process was continued. Thus, till today, oriflame products cannot be found at ordinary cosmetics & personal care show-rooms. If you want to get these products, you would have to consult its consultant.

This business was grown up on the idea of tapping up 'crowd's intelligence' which is considered one of the most fruitful business ideas in present scenario. Also known as 'Crowd sourcing,' this is recommended by many small business enterprise experts. Considered an idea where you use your business as an open innovation platform. In this state of business functionality/ business promotion all you need is call the folks around you to actively participate in your business, as a suggestion provider, partner or customer. As an instance, if you are struggling to get a logo for your organization, you may ask people around you to contribute with their advices and suggestions to help you best. To aid you, people will come with their ideas and you can find the most suitable logo for your SME, as you would have variation of thoughts. There are many companies which are believing in 'crowd sourcing' for improvement for their products. Same was done by Pepsico Inc.'s subsidiary Lays to introduce few new flavors in local market of South Asian Country India. They asked people to come with their own recipe and later introduced some of the selected recipes were introduced in food-market under logo of Lays. Most importantly, these flavors turned into huge success.

Crowd Sourcing is also considered good if you deal in local business. Involvement of local people would help you in knowing the best about available resources at the area, possible market and other important details. It would also reduce the labor cost and transport charges, making you focus more on profits.

Tapping up the crowd's intelligence has always been the intelligent idea for small business enterprises. If you are one of the entrepreneurs then try it out! Believe me, it is going to benefit you...