Things Your Company Needs to Do on Facebook

Reports suggest that there are over 800 million active users on Facebook. More than 50% of the active users visit the site on a given day. Further, an average user has 130 friends. The site offers 900 million objects to the users for interacting, such as pages, groups, communities and event pages. Several entrepreneurs have created an account for their company on Facebook. However, most of them are not clear about how to use Facebook for promoting their business online.

Here are few things that you need to do on Facebook for promoting your company online:

Create a corporate page: A business page or corporate page is quite different from a simple profile page. It is preferable to include a custom Welcome page for the visitors rather than including a generic Facebook wall. This Welcome page should be especially designed for generating the interest of your visitors in your business. It should be interesting enough to convince the visitor to become a fan. Also, keep updating the page contents on a regular basis. Keep adding new images, testimonials and other updates related to your business.

Generate fans: Once you have created a corporate page, the next thing you need to is to build your fan base. There are several methods for increasing your fan base. One of the most effective ways for increasing your fan base is to access your existing Facebook network, including friends, acquaintances, colleagues, prospects and customers. You may add the Facebook page URL to your business cards. Keep talking about your new business page and encourage others to promote your page by word-of-mouth. You may also conduct an email campaign to your existing contact list in order to increase your fan base.   

Communicate with your fans: Unlike wine, Facebook posts do not improve as time passes. Connect with your fans and communicate with them on a regular basis. Sustain the interest of your fans with a regular stream of status updates, offers, contests and other engaging activities. Also, you can share exclusive information and knowledge that will be valued by your fans.