What is the Difference Between a Flyer and a Brochure?


The terms flyers and brochures can be used interchangeably. Flyers and brochures are two of the most popular marketing tools. They are small printed documents, which help to spread your marketing message to your target audience. Let us understand the difference between flyers and brochures.

Flyers: A flyer is also known as a leaflet, insert, circular and handbill. It is usually printed on a single paper sheet sizing 8.5” x 11”. Flyers are usually printed on one side of the paper sheets. They are primarily used to draw the attention of the target audience towards an service, product, idea, concept, discount offers or events, such as concerts and inauguration of a new restaurant or club.

Flyers generally contain a simple marketing message that is to be conveyed quickly. These marketing materials are usually handed over to the passers-by. They are distributed in the places where large number of people usually gather, such as trade shows or other popular venues. Flyers are also folded and tabbed as a self-mailing marketing material.   

A flyer generally has a very short life span. It is used for announcing a one time event. Once read a flyer is usually thrown away. So, flyers are printed on thinner paper. Printing flyers is relatively cheap as compared to printing brochures. They offer an inexpensive way to spread your marketing message to a large target audience.
Brochures: Smaller and simple brochures are also known as pamphlets. Brochures are quite similar to flyers. These marketing materials are designed to highlight and promote the products and services of a company. They contain detailed information about the products and services. Brochures are printed on both the sides. Unlike a flyer that is left unfolded, a brochure contains many folds and panels.

Brochures are not distributed as widely as flyers. They are usually given by a sales personnel to a prospect only when he shows some interest in the products or services. They also kept in racks at offices and shops. They are picked up by the prospects who are interested in knowing more about the product.

Brochures are usually printed on thicker, heavier and durable paper. They are printed in a wide range of standard and custom sizes. Brochures are of better quality and more expensive than flyers.


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