Bargains, money off, price reductions – don’t you just love a great deal!
Not only does this apply to your customers but, we realise, it also applies to us too!
This is why we always endeavour to tailor the precise product to your specific needs.
The type of card we’ll recommend is very much dependent upon your application.
For instance, for your short term promotions you may require an integral card. A ‘peel out’ card that is retained within a letter document that is either full colour or monochrome printed and mailed to your customer as per your specification. This is perhaps most useful for limited time product offer.
Another way to incentivise regular customers is to provide a discount card perhaps offering a set percentage reduction to card holders on specific days. Because this card type is likely to be used repeatedly, a high quality, durable plastic card is probably best employed. From experience a 760 micron credit card style card is perfect for this type of discount card.
Using an encoded magnetic stripe or barcode data relating to your customers, their buying patterns and the promotions that motivate their spend can be captured through your Electronic Point of Sale Equipment (EPOS) system.
Key fob cards are another proven method for achieving your promotional card objectives. As with the standard card, barcodes can be applied to these key fob cards.