The International Fragrance Association (IFRA) declares natural aromatic raw to be those as defined by ISO norm 9235 and substances that are isolated from them by purely physical means. In summary, natural aromatics are made by physically extracting the volatile fractions from plants without chemically altering them.
Natural fragrances are complex fragrance compounds made exclusively from natural aromatics as defined by IFRA. The ingredients used in natural fragrances can be essential oils, oleoresins, distillates, fractions, concretes, absolutes, etc. All of the ingredients are physically obtained from plants without altering their chemical structures. The ingredients of a natural fragrance can come from any genus and species of the plant. For example, a natural apricot fragrance may contain natural aromatics from a variety of plants other than apricot. Natural fragrances are appropriate for use in products where it is desirable to avoid the use of synthetics.
Natural Fragrances are appropriate for use in products where it is desirable to avoid the use of synthetics.
High performing (compared to aromatic extracts)
No synthetic chemicals
More mass appeal