Coco Jojo Inc

COMPANY PROFILE

In a different era, GABRIEL FARAH, a young man from Upper Egypt created a very new style of fashion jewellery.  With his family GABRIEL FARAH moved to the Mediterranean coastal city of Alexandria where he could expand his creative activities and offer them to the world. 1910:  The history of précising casting of jewellery for manufacture commences.  The fashion and jewellery industries in Egypt are revolutionized and brought into the forefront due to this new method. 1918:  After an initial eight years of building up his company, GABRIEL FARAH begins to market his own design of platinum jewellery, which includes diamonds and sapphires.  The trade name is “Platino”. 1927:  ADEL GABRIEL born and GABRIEL FARAH changes the name of the company from Précising Casting to ADEL GABRIEL COOPERATION. 1936:  ADEL GABRIEL CO. creates a new branch of Pharaonic jewellery and changes the look of Pharaonic jewellery. 1944:  ADEL GABRIEL returns from ITALY after four years of study and a further four years of teaching new methods in making silver and gold machine chains. 1953:  ADEL GABRIEL CO. expanded into the area of semi-precious and synthetic stones and revolutionizes the quality and quantity of perfectly cut, semi precious stones in Egypt and abroad. 1966:  ADEL GABRIEL CO. launches his new line of enamel jewellery, which was a resounding success in the national market. 1975:  ADEL GABRIEL CO. works with Lebanese technicians in developing a new diamond-cutting laboratory. 1984:  YOUSSEF GABRIEL, the new leader of ADEL GABRIEL CO. establishes the first garment accessories and buttons line for the company. 1986:  The company decides to change its logo for a new visual identity: the flower, which signifies the embodiment of purity, elegance and metamorphosis.  This logo now is widely recognized around the world as the icon of ADEL GABRIEL’S dedication to perfection. 1989:  ADEL GABRIEL CO. ventures into defining its own and unique jewellery design by utilizing the latest technologies in working with raw materials.  This allows ADEL GABRIEL designers to offer lightweight pieces of jewellery that are of stunning appearance. These beautiful creations have proved a great success in the international market. 1995:  ADEL GABRIEL CO. opens a new show room in Cairo, which displays the special jewellery components available to manufacturers. 1997:  ADEL GABRIEL CO.  launches the new natural Egyptian skin care and cosmetic production, based on Pharaonic recipes, producing remarkable, almost magical results under the name of COCO JOJO.

BUSINESS INFORMATION