|Global Packaging Alliance Holds Annual Meeting in Europe|
|Date:||Jul 21 2010|
Rochester, NY – The Global Packaging Alliance (GPA) held its annual meeting in Europe during the week of May 24, 2010. With members convening from all over the world, the yearly event provided an ideal forum to discuss global market and technology trends.
GPA members spent the first half of the week in Germany and had the opportunity to tour rlc | packaging group’s general and pharmaceutical packaging facilities in Berlin. Members also exchanged views over new technologies and production processes and explored manufacturing and materials options that address requests of global brands to reduce the carbon footprint of their products.
“Know-how-transfer and experience exchange within the GPA network provide us and our customers a decisive competitive advantage – even when it comes to the development of sustainable production methods,” said Hans-Christian Bestehorn, manager of rlc | packaging group and president of the GPA. “Marketers want to support ecological causes, but do not want to sacrifice packaging refinement, for in the end it is essential for brands to communicate a high quality image and command attention at the point-of-sale.”