Praima hair color was been acquired as a brand by forvil cosmetics in 1999. It holds a great appeal amongst the masses in pakistan and today it is the highest selling brand in its category in pakistan. Praima hair color is a permanent hair color, which comes with a conditioner. Its high quality coloring agents ensure safe and long lasting colors. In addition to that, it is enriched with natural conditioners like coconut oil that conditions and nourishes the hair from deep within. Praima hair color is completely harmless & safe to use on hair as it comes with an ammonia free formulation.