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Natural astaxanthin from the microalgae, haematococcus pluvialis, is a natural carotenoid found in abundance from arctic marine environments to common fresh water rock pools throughout the world. Astaxanthin is what gives the pink and red color to salmon, shrimp and lobster. However, animals depend on their diet to obtain astaxanthin and other carotenoids since they cannot produce carotenoids themselves. The most abundant source of astaxanthin in nature is haematococcus pluvialis, which will accumulate astaxanthin in lipid vesicles during periods of nutrient deficiency and environmental stresses. Because haematococcus often grows in places that are exposed to intense sunlight during its dormant phase astaxanthin functions to protect the cell nucleus against free radicals generated by UV radiation that would otherwise cause damage to its DNA and peroxidise energy reservoirs.
Fuji Chemical Industry Co. Ltd. produces the highest purity astaxanthin in the world from haematococcus pluvialis through its subsidiary, AstaREAL AB (Sweden).
Located in Sweden, AstaREAL AB was the first company in the world to commercialize a supplement containing natural astaxanthin from haematococcus pluvialis, which was launched in the year 1995. Also to date, AstaREAL has completed more clinical studies with natural astaxanthin than any other company providing an in-depth understanding of the benefits of astaxanthin as well a strong sense of safety surrounding the use of it.
AstaREAL AB utilizes a fully enclosed proprietary photobioreactor system to grow, harvest and dry the microalgae haematococcus pluvialis under carefully controlled hygienic conditions.