nowadays, more and more busy housewives are relying on convenience products to help them cope with the demands of a full time job. The market for dishwashing liquids has grown enormously with these changes in lifestyle. goldenglo, being a manufacturer of soap products decided to answer the consumers needs with a quality dishwashing liquid of it's own. The "goldenglo dishwashing liquid" was introduced . The key to success of this innovation is quality and pricing. The goldenglo brand name in dishwashing liquid is constantly increasing because it responds to the market needs.