Nazario Assad Nakur, founder of our company in Northern Mexico, was the father of Nazario, Pedro and Eduardo (2nd Generation) and grandfather of Eduardo and Daniel Assad (3rd Generation). This man of very humble beginnings worked until he could start a tiny little local shop that sold sundries and notions that he would travel to find and put into his very little store called Mercerio El Coinor Mercerio. Finished cotton threads were a part of his purchases.



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