COOLMAX fabric is not only an original wicking performance fabric that moves moisture away from the skin, keeping people cool and comfortably dry all day long, it is also a power brand that drives the imagination of consumers and the trade with rapid innovation and technical advancement.
COOLMAX fabric enables the wearer to improve personal performance. It allows consumers to perform at their optimum for longer because it keeps bodies cool, dry and comfortable. As a result, the fabric can help improve focus and enhance endurance. It is a dynamic, successful brand for high achievers who never settle for the status quo. It is linked to high design and engineered apparel. COOLMAX fabric is a brand for winners on the cutting edge.
As consumers all over the world become more aware of what today’s “intelligent” clothing can offer, COOLMAX fabric is becoming an even more powerful brand.