Member
Since
1
Yr
Keya Cosmetics Limited
Jarun, Konabari
Gazipur, Dhaka-1700, Bangladesh
Contact Supplier

Keya Cosmetics Limited - Profile

Keya cosmetics ltd. is an well known concern of khaleque group of industries. Originating in 1996, as a public limited company registered with the office of the registrar of joint stock companies and firms with a paid up capital of tk. 240 million and authorized capital of tk. 700 million, keya cosmetics ltd. is one of the leading cosmetics manufacturing company in Bangladesh. Located at jarun-konabari, gazipur covering an area of 28,800sft, the company began its production in 1997 with a state-of-art manufacturing facility and has a strong workforce of 744 people.

Putting together a strong marketing team and recruiting and retaining employees with the needed experience, Keya cosmetics Ltd has developed a set of abilities that enable good marketing strategy execution. Kcl is always trying to push down authority to lower managers and front line employees. Taking care of budgeting requirements, creating strategy supportive policy, initiative mechanism for continuous improvement, reward system and corporate culture etc are important elements of its marketing strategy. Keya Cosmetics Ltd uses full market coverage strategy which attempts to serve specific customer groups with specific products. Keya cosmetics Ltd has always been trying to maintain three types of strategy.
i - Products benefit strategy
ii - Image developing strategy
iii - Product positioning strategy.

Keya Cosmetics Ltd. has sets the following marketing objectives:
1. Complete consumer satisfaction and loyalty.
2. Keya cosmetics target the urban, semi urban and rural markets focusing mainly on the consumers middle, middle lower and lower economic segments.
3. Promoting and increasing sales volume through branding and attractive advertisements.
4. Offering competitive and attractive price for most of its products.
5. Consumer oriented promotions.
6. A larger market share.
7. Reasonable price within the competitive range.
8. Maintaining the best quality of its products.
9. Offer for attractive trade deals.
10. Expansion of product line.
11. Recognition as a leader in cosmetics technology and products innovation.
12. Contribution to the national economy of Bangladesh and also to life style and social welfares.

FEATURED PRODUCTS

  • Beauty Soap
  • Lifeguard
  • Laundry Soap
  • Detergent
  • Talcum Powder
  • Coconut Oil
  • Toilet Soap
RELATED CATALOGS
Sunucu Soap CompanyThe company was established in 1949 by Alaeddin Sunucu in zmir. We started production in a plant of only 500 m2. Thanks to the continuously ...view details
Dach Enterprise Pte LtdDach Enterprise Pte Ltd was established since year 1996 specializing in health and beauty products. Dach is licensed in the sales of Chinese tonics ...view details
Gencer SabunGENCER SOAP : IMPORTANT SOAP MARKET PLACE IN THE WORLD, ONE OF OUR COUNTRY important manufacturers, put TARGETS firm strides since its inception. ...view details



 
 
Recommended Catalog
Moog IncOver fifty years ago, we started as designer and supplier of aircraft and missile components. Today, our motion control technology enhances ...view details
 
 

sending enquiry
Thank You

unable to instantiate your call right now. please try after some time.

close