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India is widely being recognized as the country having the potential of becoming the next economic superpower. Companies across the globe are showing interest in Indian market for their various product and service offerings. Global companies want to have the first hand understanding of the market conditions including market size, competition severity, regulatory environment etc. to plan any foray into the Indian market. In this regard MIC has enabled foreign clients to enter Indian market through its consulting interventions which includes market assessment and feasibility analysis and distributor appointment and local partner selection.
Case Study:
MIC enabled the entry of global major in kitchen gas lighting space in India by conducting in-depth value chain analysis which enabled the client to have an understanding of competition, trade, regulatory and consumer side of the business. The study provided the key strategic inputs to develop the roadmap for India market entry

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