Marketing Strategy and Development
In wake of the growing competition, businesses want to be one step ahead of their competition to remain relevant to the market in long term. Businesses are keenly looking forward towards market expansion by seeking innovations in product, business models and communication processes. MIC has to its credit helping number of clients in meeting their market development objectives through its strategic interventions developed after in-depth research and brain storming with senior industry professionals having rich domain experience.
A leading cement manufacturing Giant approached MIC and discussed about the marketing problem in certain parts of India. The company had a brand image in certain states and was trying to make an entry in other parts of India. MIC helped the cement giant in improving its brand position for the new market and as a result they were able to realize higher returns on their investments, in one of the regional markets, by making strategic changes in the existing brand architecture