An acronym for Point of Purchase, a POP holds multiple items in a free-standing display which can be found in an aisle or end-cap in a retail establishment. These are typically designed and constructed out of corrugated material.
P.O.P Displays or "Point of Purchase" displays have proven to be an excellent merchandising tool for consumer retail products. The use of P.O.P Displays has grown in popularity over the last several years. Club stores as well as other mass merchandisers have popularized the P.O.P Display in their effort to satisfy the demand of consumers seeking the lowest price, the largest selection, and the convenience of shopping at one location.