after a popular heartburn drug got fda approval for an otc version of its original prescription medication, sonoco helped it literally come out of the pharmacy and “over the counter” to make a huge impression in multiple locations throughout retail environments.
the prevacid®24hr national floorstand/powerwing structure is shaped to mimic a prevacid®24hr capsule. The capsule shape is constructed of edge-crushed pillow foam adding dimension and visual interest to the shape. Additional layering of two die-cut, capsule-shaped, sbs elements (one teal and one pink) between the front and back planes of the display heightens visual interest and impact. When used as a floorstand, the structure is supported by a neutral grey pillar and teal vacuum formed platform. A clear brochure pocket dispensed product brochures and coupons, and the display’s gravity-fed design kept it looking full. This eye-catching display won a prestigious gold oma (outstanding marketing at retail achievement award) from point of purchase advertising international.