this sonoco high-impact display solution, created for bic usa for a joint back-to-school promotion with the world’s largest office products company, truly had it all. Shipped fully assembled, the bic create-a-pack mark-it® permanent marker display was engineered with prepacked marker trays and a marquee header that retracted over the trays to minimize display size and protect the markers during shipment. The display's engineered internal locking solution made store setup fast and easy; holes on the top of the header allowed store personnel to slide it easily and securely into place.
the display, which received a gold outstanding marketing achievement award (oma), provided a dynamic four-sided shopping environment, with built-in plastic bag dispensers that allowed shoppers to choose from 36 bold colors of fine and ultra-fine point markers to create their own custom variety pack. Brand imagery and unifying structural and graphic elements clearly communicated the imaginative permanent marker color names, aiding shoppers in navigation and color selections. The display's high-gloss uv coating created a premium, quality look that heightened visual impact, attracting and engaging shoppers at first sight.