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Plot 573, Jalan Keluli 10, Kawasan Perindustrian Pasir Gudang
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Luvata - Aim / Vision / Mission

Today, globalised business, shifting metal prices, international legislation and emerging technologies are just a few of the factors that affect the value chain from the mine to the consumer.

Our customers have asked us to go beyond just supplying metal products and become more of a business partner. So, Luvata’s strategy has opened a new era of opportunity by creating stronger partnerships in all the markets in which we operate. We call this strategy ‘Partnership Beyond Metals’.

There are three pillars which further refine this strategy:

Grow specialty products

using our innovation and diverse experience to bring value to new markets and developments.

Strengthen our presence in high-growth markets and regions

where our global footprint and local presence will have a significant impact.

Drive technical and business innovation in cooperation with customers

to bring improvement to their products and processes.

To deliver on our strategy, Luvata needs to be fit and strong on the inside. We are improving our Operational Excellence in every function; production, product development, sourcing, sales, recruitment and intelligence.

The foundation of all of this is our tradition of delivering results, honouring our promises and staying open-minded. Our principles and our corporate culture support every part of our operation.

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