The Rice grain is famous for its versatility and is a supremely important crop. It is non- allergic food rich in complex Carbohydrates and is low in salts and fats. Rice is a very important cereal grain of Pakistan, due to its use as food for Pakistani people as well as an export commodity. It is the second staple food after wheat and occupies 18% of the total area under food grain crops. Pakistan producing finest qualifies of Basmati & non Basmafi rice which cherished worldwide for its excellence in taste, aroma a fragrance. Pa tars .sm-' grows m the foothills of the Himalayas. The melting snows of Himalayas and rich soil with right climate in the northern part of the country produces this It White Gold ". Basmati means fragrance and refers to the sweet natural aroma of this unique variety of wonder grain.
In the province of west Punjab in Pakistan, the delta of Rivers Ravi & Chenab consisting of Districts of Sheikhupura, Sialkot, Gujranwala & Lahore has been gifted by nature with special alluvial clayey soil which irrigated by perennial waters of these rivers nurtured by monsoons during Paddy season in July & August, gives birth to finest Basmati Rice with its aroma, elongation & fluffiness upon cooking. It is in this delta that Basmati Rice is grown from centuries, which is not only the folklore of Punjab but also is the heritage of Pakistan.
Basmati ranks top for being the richest of all rice in amino acids and other essential nutrients, including iron, niacin, phosphorus, potassium, riboflavin and thiamine.