MMS usage continues where SMS has left off, moving wireless subscribers to a richer interactive environment, with pictures and graphics, in addition to text. Service providers must ensure their MMS platform is open and flexible to address applications and extensions specifications that are still under development. Operators strive continually to reduce time to market of new initiatives and lower operating costs while ensuring reliability, scalability and flexibility for an evolving future.
Primal is unique in providing an integrated solution that expands the universal Primal Message Store that started with Voice Store, to Fax Store, to Text and Email-SMS and to Image and Multimedia Store.
Primal MMS can be deployed as a standalone application, or with the Primal rating engine allowing IN Prepaid MMS. MMS allows carriers to utilize their 1X or GPRS infrastructure to provide new capabilities to a wider target audience then just data alone. Primal MMS scales with the OSP and is compatible with CDMA and GSM wireless networks. Primal’s MMS supports up to 400+ phones today with the list constantly growing. The Primal MMS benefits from the OSP Web Access and standard email connectivity options.