Reed's, Inc.

Providing Customers a natural way to boost their health and energy Using a unique blend of natural herbs to provide a smooth energy lift Los Angeles, CA October 14, 2008 Reeds, Inc. (NASDAQ: REED) announced today it plans to launch a revolutionary new energy drink concept under the Reeds brand name. Reeds Natural Energy Elixir will make its product debut at the upcoming Natural Foods Expo East to be held October 15th through October 17th, 2008, at the Boston Convention and Exhibition Center in Boston, Massachusetts. Reeds Natural Energy Elixir is a next generation energy drink infused with all natural ingredients designed to provide consumers with a healthy and natural boost to energy levels. Reeds Natural Energy Elixir formula is based on Reeds world class Extra Ginger Brew and incorporates the following ingredients: Ginger: powerful antioxidant, increases metabolism, elevates mood and improves digestion and nutrition absorption Green Tea: natural source of caffeine and lowers bad cholesterol Goji: A Himalayan longevity secret with powerful antioxidants, counters aging and increases immunity Jiaogulan: Referred to as the immortality herb in eastern medicine and contains widest range of saponins from all the plants in nature, known for its ability to restore balance and equilibrium to the body and mind Camu Camu: a rain forest super fruit with high vitamin C concentrate, mood balancing and antidepressant Ginseng: counters stress and increases endurance L-Theanine: promotes meditative state, alertness and relaxation B Vitamins: essential nutrients aimed at counteracting