Rpc Group Plc
Lakeside House Higham Ferrers, Northamptonshire, Nn10 8rp United Kingdom
Northamptonshire-NN108RP, UK
Northamptonshire-NN108RP, UK
+(44)-(1933)-414817
Rpc Brings A Modern Twist To An Old Favourite
A bespoke plastic tube and lid manufactured by RPC Containers Market Rasen is at the centre of Tangerine Confectionery’s major relaunch of its iconic Sherbet Fountain brand.
Since its launch in 1925, Sherbet Fountain has been famous for its paper packaging, which allowed the product’s liquorice stick to protrude for a distinctive appearance. The new pack marks a bold attempt to meet the requirements of modern retail without compromising on the overall visual effect of the familiar tube.
“Many people remember the old pack as a sweet icon from their childhood,” comments Gill Lanty, head of marketing at Tangerine Confectionery, “but in order for the product to be here for another 84 years we knew that it needed to appeal to new generations.
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