Wilshire Co. was established in 1959 by William Segill as a retail lighting showroom. Since 1978, Wilshire has positioned itself as a leader in the manufacture, as well as the design and display of decorative lighting fixtures. Company History: Wilshire was established in 1959 by William & Shirley Segill when they purchased the American Lighting Fixture Corporation located in Boston, MA. The company existed for seven years and flourished into one of the largest lighting showrooms in the Boston area, until 1966 when a major fire destroyed the store. Bill began to re-think his strategy and decided to re-open his business, he began to import lighting fixtures for resale to lighting showrooms. This product mix continued to be successful throughout the next decade. In 1978 however, due to the increase in importing prices, Bill decided to manufacture his own fixtures in the U.S. where he could control his costs. As a result, he opened a 5,000-sq. ft. facility in Watertown, MA. Wilshire soon grew beyond all expectations and moved to a 20,000-sq. ft. location in Arlington, MA where the growth spurt continued. Shortly after the Arlington move, Wilshire was again moved to its current 200,000-sq. ft facility in Taunton, MA. This expansion in business allowed Wilshire to take a permanent showroom in Dallas at the site of the semi-annual National Association of Lighting Retailers Show, which still remains the industry's most important showcase for new products. Unique Manufacturing Capabilities: Changing market factors incentivized Wilshire to expand their manufacturing capabilities to include the manufacture of all metal components, stamping, polishing, plating and painting. This fully integrated process makes Wilshire a true Master Craftsmen in the manufacture of customized fixtures for both the commercial and residential markets. Recently, Wilshire procured a PCR Laser Machine designed to cut intricate shaped metals used in the design of both decorative and crystal lighting fixtures. This new state-of-the-art technology enables Wilshire to transfer Auto-Cad files to the laser allowing for extreme accuracy. The ease in which the information is transferred, enhances engineering capabilities making the design possibilities virtually unlimited. In addition, this technology also enables Wilshire to manufacture products that could never be made before.