The ColorChecker® Custom White Balance target delivers accurate white reproduction. As lighting conditions change, your camera shifts the way it reproduces white; resulting in color shifts in your photos. Most white balance targets aren’t neutral and could cause colors to shift under different lighting conditions. But the ColorChecker Custom White Balance target is a scientifically engineered, absolute neutral white reference that prevents color shifts and provides precise, uniform surface that is spectrally neutral – in any lighting condition. That means you can be confident your camera’s image is as close to real life as possible.